Oct 16th 2022
This weeks lectures focused on looking at trends in our desired entry fields. I focused on looking at different marketing trends throughout different generations and the future of marketing. One trend that is happening right now and looks to get bigger in the future is visual content. Companies are investing in visual marketing over written as consumers are more drawn and are more likely to remember the product being sold. Visual content are mediums such as videos and pictures having an impact on the viewer. one company that is doing this very well is Pinterest, with Google as a close second. (Reference; https://marketinginsidergroup.com/marketing-strategy/marketing-trends/)
I also sat with Kerry this week to discuss my study proposal and to get a clearer image of what is expected. I think the studies of market trends will play a big impact on this project and I would like to research it further.
On Monday our lecture was cancelled, however we had to look at design thinking and design process to get a deeper understanding of how to create to good product while also maintaining good communication with our possible clients and building what they commission. I also dove deeper into research for my RSA project looking at potential translations to revitalise, being Swansea Station or Llanelli Station. After completing some research and going off my own experiences I have decided to focus on Llanelli Station as condition is poor and is well known for being 'rough' and 'dodgy' by locals.
Background essential reading completed;
Week Four
https://www.bl.uk/business-and-ip-centre/articles/how-to-identify-market-trends-for-long-term-business-planning
https://f-trend.com/blog/new-york-fashion-week-aw-2022-trends-critical-analysis
https://reg.adobe.com/flow/adobe/m22/attendee-portal/page/virtualMAX
https://www.slideshare.net/pkattera/design-process-for-responsive-web-design
https://www.ted.com/talks/luis_von_ahn_massive_scale_online_collaboration?referrer=playlist-the_power_of_collaboration&language=en
https://www.networkrailmediacentre.co.uk/news/swansea-railway-station-sees-biggest-refurbishment-in-more-than-a-decade
https://swanseabaynews.com/2022/06/24/planning-for-llanellis-multi-million-pound-pentre-awel-development-approved/
https://www.walesonline.co.uk/whats-on/shopping/llanelli-carmarthenshire-masterplan-council-shops-22805205
