Oct 23rd 2022
The Adobe Max conference gave great insight to some fields that I am interested in pursuing for a career after I finish my Masters Degree. Three sessions really had an impact on me and gave me inspiration for my own projects and brand.
The first “Adobe XD Pro Tips: Accelerating Design and Prototype Workflows” gave me great ideas and tips to help improve my design process and the elements I implement into UI and UX designs. For example, how to create a morphing logo animation and adding videos to templates. Another is animating buttons to create a hover effect and grid snapping. These tools will help me with my design for my app in the module DM7903, they will also make the design process fluid and more consistent, especially when adding a brand to multiple projects such as fonts and colours.
The second conference “Discover the Golden Secrets of Lettering” was all about the art of letter design and typography. Martina Flor discussed how when she first moved to Berlin, she was unable to read any signs for cafes, restaurants, stations etc. but she could understand what the building was by the lettering design used on the outside of the buildings. This shows that different styles of lettering are still perceived in the same way through many generations. She also walked through her design process of sketching letters and working all the way through to the vector stage using Adobe Illustrator, this was very similar to the process shown to me in Week Four and I will definitely take her opinions on board while designing my own project. I will also use the website letteringmaker.com in my free time to practice working on briefs and improving my creativity and skills.
The last conference that stood out to me "How to Build a Brand Using Stunning Graphics in Adobe Express". This gave me a great insight in what Adobe Express is capable of and how I can use it to help build and maintain a brand that becomes recognisable. Katrina Torrijos ran through the different ways to design templates for different social media posts such as Twitter and Instagram. She also showed how Adobe Express is capable of managing and posting on different social medias at the same time automatically. I would be able to create and upload different posts to the built in calendar and have them all posted at the same time without having to worry about it. I can use these features when managing my own social medias that I currently run manually.
With all of these skills and features that were shown during the conference along with many others, I can continue to build my skillset and improve my work and project management. I will also continue to watch the Adobe Max in the future to learn new skills and gain inspiration.
Background essential reading completed;
Week Five
https://www.adobe.com/max/2022/sessions/na-adobe-xd-pro-tips-accelerating-design-and-prot-s500.html
https://www.adobe.com/max/2022/sessions/emea-discover-the-golden-secrets-of-lettering-s300.html
https://www.adobe.com/max/2022/sessions/na-how-to-build-a-brand-using-stunning-graphics-i-s455.html
https://express.adobe.com/page/L9YfGbH1i60as/
Background research completed;
Week Five
https://joelhatton.net/portfolio/visual-storm-brand/
https://letteringmaker.com
